Built by two publicists who watched it break.
Trust, earned.
We're building the trust infrastructure for the influencer marketing industry, where reputations are made by what you deliver, not what you spend on followers.
Two publicists. Twenty years. One conviction.
We watched the influencer-marketing industry evolve from a whisper in the corner of the room to the heart of culture and commerce. We were there when it was a fledgling idea, when the entire playbook fit on a slide and nobody was sure it would work.
We took over a successful PR agency and grew it during the pandemic by leaning into one thing: the power of storytelling and authentic influence. We saw what worked, and we saw what didn't, most often, the difference came down to whether the partnership was honest.
We've watched it work. We've watched it break. We've watched campaigns falter on lack of transparency, lack of trust, lack of follow-through, on both sides. Brands burned by creators who didn't deliver. Creators burned by brands who didn't pay or moved the goalposts mid-flight.
That's why Vouch exists. Influencer marketing needs serious work. We're here to do it.
Where we came from
Pre-influencer
PR agency
Influencer rise
Cultural shift
PR agency, doubled
Through COVID
Vouch
Now
Honest feedback. Honest results.
Reputation should reflect what someone delivers, not what they spend on followers.
Anonymous doesn't mean unaccountable. It means honest.
Two-way accountability isn't a feature. It's the only honest version of this market.
Reputation should reflect what you deliver, not what you spend on followers.
The work itself is the story.
A measurable market.
Influencer marketing is one of the few channels in modern advertising still operating largely on vibes. The opportunity is to make it measurable, not in a way that strips out the humanity, but in a way that lets the humanity be evaluated honestly.
A market where reputations are portable, accurate, and built from work. Where signing a creator looks more like signing a contractor with verified references than a coin flip. Where being good at the work is the strongest signal you can send.